Donald Sheffey is attempting to give music back to the people...music that has conviction and a story...music that gives good feelings and drives positive emotions...music that you aren’t afraid your children will listen to.
Donald Sheffey grew up listening to and aspiring to be like some of the greats, what he calls, the REAL artist, like Earth Wind & Fire, Marvin Gaye, Donny Hathaway, Luther Vandross, George Benson, James Ingram, Brian McKnight, Stevie Wonder, Gladys Knight, Patti Labelle, Eryka Badu, Phyllis Hyman to name a few. He was also inspired by gospel music, singing in his church choir.
Because of the broad range of musical inspiration, Donald’s sound can be best described as eclectic as unique with a flash back feel, energetic grooves, and lyrics with a point, not a hook.
He believes that music is supposed to make you feel good and he loves coming up with new and fun ways to share it with his fans.
Donald got his first taste of the music business as a DJ in his hometown of Pittsburgh, PA. After a 10 year stint in sales and marketing, Donald decided to focus himself 100% on his first true love…music. This decision led him to New York City.
Through his years in New York with various internships, open mics, tours, showcases, and voice-over work, Donald learned that if you are going to be a real artist, you need to handle your own business affairs and become involved in the development of your career. Thus was the birth of Weezie Productions, Donald’s full service, and self-owned Production Company. The company is able to handle and has produced many television and radio commercials, voice overs along with writing and producing some of today’s best R&B, Adult Contemporary & Dance Music.